Social media is flooded with different accounts and opinions, and it’s easy to get lost in the fray. However, when it comes to eCommerce, social media is an essential tool. So, how can you make people care about your social media? Our team at Catapult Revenue has the answers.
Why Do Most eCommerce Stores Suck on Social Media?
Our experts have analyzed tons of different eCommerce businesses’ social media profiles, taking a critical look at social media campaigning eCommerce efforts, and we’ve discovered that many only have a few hundred, maybe a few thousand, likes and followers and most of their content gets very little engagement.
This can be devastating for eCommerce businesses, as many of your markets is right there on social media. However, they aren’t engaging. And why is that?
A lack of engagement is often due to a miss on at least one of the three social media fundamentals. Not sure what those are? We will take you through each, explaining the common social media strategy mistakes to avoid having a thriving social media presence.
Let’s dive right in!
The first fundamental mistake of an eCommerce social media strategy is that you have the wrong audience in mind or no audience at all.
You can write plenty of content, but if it’s not aiming at anyone in particular, it’s likely to fall flat. Instead, it would be best to create great content that you’re promoting directly to your target audience and those like your customers to create awareness and engagement. By promoting to increase your reach, you’ll create awareness and engagement through likes and follows.
The second fundamental reason social media doesn’t work for eCommerce companies is that they have the wrong messaging.
If you look at the social media profiles for eCommerce businesses, you’ll see many “sell, sell, sell” messaging, but that’s not the main reason to use social media. Social media is all about engagement, so it’s important to follow the 50-35-15 rule when creating content.
What does this mean? Let’s break it down.
50% of your content should be educational, answering the top questions your customers typically have. Whether it be how a product works, who it’s best for, or why it’s a necessary item, educational content can cover a range of topics that help convince a consumer to purchase without heavily pushing a sales message.
The next 35% should be entertaining. You may not have the resources to create hilarious and entertaining content, and that’s okay. If this is the case, you can combine it with your educational content, yet with a little extra spice to make it more entertaining for your audience.
Only 15% of Content Dedicated to Selling.
The final 15% should be focused on selling, but you don’t want to start with this! First, build engagement and the community, then you can focus on selling, but not before.
The final fundamental that is often violated by eCommerce businesses on social media is that they have the wrong expectations.
Some eCommerce companies think that sharing just a few posts will yield incredible results nearly instantaneously. Sales won’t roll in from just 5 posts a month. Instead, you have to create a lot of content, post consistently, and have the right expectations.
Until you build a community that likes your brand and products, sales will roll in slowly. It’s about building an engaged community, which will ultimately lead to tremendous success with your target audience. However, this takes time and patience, but trust us, it pays off in the end.
Whether you’ve already begun your social media strategy or are only just beginning, our team at Catapult Revenue can help perfect your marketing tactics to reach your unique target audience and boost revenue. To begin improving your platforms with the social media fundamentals, contact our experts at 312-625-0447 today.