What is eCommerce SEO and can it help my store? When people (your prospects and existing customers) have questions or are interested in buying a product or service, they turn to Google for help in their search. E-commerce businesses can capture their share of this organic search traffic by being front-and-center on Google. Remember that your competitors are constantly vying for the top position on search engine results pages (SERP) and this is where SEO comes in. SEO is a fluid and constantly-evolving practice given search engine algorithms are complex and ever-changing. SEO, simply put, is a set of strategies, tactics, and best practices that help businesses like yours leverage digital content that search engines love and rank highly. As mentioned above, Google’s algorithms are constantly changing, so to keep up, many businesses rely on SEO services like the ones we at Catapult Revenue deliver. It’s our job to be on the cutting edge of the SEO game and know exactly how to frame your content so that Google ranks your business highly.