Why Invest in eCommerce Marketing Services?
Many moving parts come with successfully running an eCommerce business, of which online marketing forms a cornerstone. eCommerce marketing has three core objectives; to drive traffic to online stores, convert that traffic into leads and convert those leads into sales. eCommerce marketing services streamline the marketing process and improve ROI.
The right eCommerce services help companies launch targeted campaigns, drive online sales, grow customer bases and boost revenue. As an eCommerce marketing agency, we provide all the eCommerce services you need under one roof. While it’s possible to DIY an eCommerce website, hiring seasoned professionals always ensures businesses are one step ahead of their competitors.
Our tailored-eCommerce services include, but are not limited to, the following; web design and development, online marketing and advertising, as well as data tracking and continuous optimization.
Here’s why you need to invest in eCommerce marketing services for your business to thrive.
Increase eCommerce Business Efficiency
While it’s possible to DIY an eCommerce website and manage small-scale online marketing operations single-handedly, this becomes increasingly challenging over time as businesses scale. Many eCommerce businesses do not possess adequate resources, manpower, or deep expertise to turn their ambitious companies into powerhouses.
Developing a strategic eCommerce marketing plan and building an SEO and UX-friendly eCommerce website that enjoys longevity requires a certain level of technical expertise. A seasoned, full-scale eCommerce agency like Catapult Revenue can streamline and manage the entire process to ensure businesses reach their revenue goals. Instead of wasting time trying to develop skills, it pays to outsource work to the experts.
Access to the Experts
When it comes to building a new apartment block, most property developers will hire a reputable architectural firm to design the building and the appropriate construction company to execute their plans. The same analogy can be applied to eCommerce; eCommerce agencies provide companies with a competitive edge.
Generally, it’s better to hire an expert team than separate specialists. Company’s that partner with agencies can cherry-pick the services they require and receive the results they need without ever having to do any of the work. Most eCommerce agencies like us offer a broad range of services with tiered paying options that can be adjusted as the needs of the eCommerce business expand.
Develop a Marketing Plan with Proven Results
The goal of eCommerce marketing is to increase traffic to an eCommerce website. The help of an agency ensures that eCommerce businesses set the right metrics and strategically target their ideal audiences. Casting too wide a net will only result in vanity metrics that don’t increase leads and provide little value.
Outsourcing eCommerce marketing services to us guarantees qualified traffic is driven to the appropriate eCommerce website. At Catapult Revenue, we conduct extensive research to understand a business’s target audience and develop campaigns that lead them down the buyer’s funnel.
Our expert content development team creates and executes a content plan that boosts online visibility and credibility. In addition, we continuously track results via analytics and tweak campaigns and SEO to correlate with changing algorithms, online trends, and customer behavior. Our team handles everything, so eCommerce businesses can enjoy their success.
Make Informed Decisions Backed by Data
eCommerce platforms like WooCommerce, Magento, and Shopify come with various plugins that offer real-time data to make campaign tracking simple. Traditional brick-and-mortar stores have a hard time keeping track of customer metrics, but online provides a treasure-trove of data to help optimize the user experience and click-through rates.
With eCommerce data, it’s easy to see how paid, and organic campaign efforts work together, as well as identify poorly performing areas. It makes sense to invest in software that provides access to these metrics to improve revenue and reach a larger customer base.
While these metrics are invaluable, it can be challenging to understand how to apply insights without expert help, let alone manage and interpret different data sets. At Catapult Revenue, our expert analytics team develops customized reports for eCommerce businesses and, together with marketing strategists’ recommendations, tweak and update campaigns when necessary.
Apply Multi-Channel Marketing
eCommerce platforms centralize business operations to streamline logistics and provide the opportunity to market through multiple online channels. Having an expert team dedicated to different marketing tactics and channels ensures that spend, strategic development, and rollout remain consistent. Our team is highly qualified to deliver SEO, PPC, social, and email marketing services.
Investing in an eCommerce marketing agency that has multiple teams guarantees that each aspect of the marketing plan is handled by experts in that area. This maintains a high quality of work and prevents the compromising situation where inexperienced team members are spread too thinly, yielding poor results.
Instantly Boost Brand Visibility
A reliable eCommerce marketing company understands developing brand awareness is a long-term strategy that boosts sales and revenue. Brand awareness increases customer retention and shopper loyalty and should always be part of am eCommerce marketing strategy. We employ a variety of strategies to help eCommerce businesses steadily grow a positive brand image online.
Through social media, our team helps businesses build strong relationships with their customers and access their relevant target markets. Our result-driven Email campaigns nurture leads from the top to the bottom of the buyer’s funnel, while our content marketing strategies attract prospective customers. We understand the value of building long-term relationships with clients and apply this same attitude to our client’s customers.
Invest in eCommerce Marketing Services Today
Our eCommerce clients have diverse needs which is why we offer custom packages to give them a competitive edge. Catapult Revenues’s eCommerce marketing services supply businesses with tools for unlimited growth, whether they’re large multi-national corporations or new start-ups looking to get a footing in the market.
From design and development to ideation and execution, we have an extensive range of experts who can manage specific eCommerce marketing aspects or run the entire operation. As a customer-centric company, we offer tailor-made solutions that fit each eCommerce business’s individual needs. Over the years, our eCommerce marketing efforts have helped many satisfied clients accomplish their business goals.