Established spice retailer outperforms large competitors, enjoys sustained growth year over year.

Digital marketing agency

Portfolio

Savory Spice

About the Project

#Content Marketing #Conversion Optimization #Digital Marketing #SEO

Savory Spice is a major e-commerce retailer of spices, herbs and seasonings. Savory Spice also operates more than 30 brick and mortar locations around the country and its spices trusted by more than 1,500 high-quality restaurants.

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Results

Savory spice now ranks at the top of organic search engines, in many cases dominating Google as a first listing for very competitive keywords.

2.5X

increase in SEO traffic

73%

increase in transactions

Challenge

Savory Spice had not been harnessing the power of SEO to its full potential, resulting in competitors gaining an edge over an established company. While Savory Spice’s market share contracted, competitors continued to grow. This established business was in danger of continuing on the wrong course and needed the help of a digital marketing agency experienced in helping e-commerce companies to turn the ship around.

Solution

We conducted a thorough SEO and marketing assessment of Savory Spice to craft the best strategy to deliver on its objectives. Our campaign strategy included leveraging an array of optimization channels including SEO, as well targeted content marketing. Organic traffic for the spice purveyor has doubled and company transactions went up by 73%.

Team was stellar in terms of quick responses and being able to pivot fast for helping us

We worked with Catapult for SEO and the team was stellar in terms of quick responses and being able to pivot fast for helping us with whatever we needed. Always willing to get creative and jump in where they could help!

— Alexandra Kassel

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