Pride of American Gun Cabinet Manufacturing Entrusts Catapult Revenue With Its First eCommerce Site.
Pride of American Gun Cabinet Manufacturing Entrusts Catapult Revenue With Its First eCommerce Site.

Pride of American Gun Cabinet Manufacturing Entrusts Catapult Revenue With Its First eCommerce Site.

SECURALL began as a fabricator of sheet metal and other industrial products. With its background in strong, durable textiles, the company soon began producing quality safety storage cabinets to meet the demands of a rapidly expanding hazardous-storage industry. SECURALL prides itself on delivering high quality, affordable, premium gun cabinets and hazardous storage containers with a focus on customer service.

Results

Results
First
dedicated sales channel
Focus
on mobile user experience
Innovative
ways to purchase
SECURALL Gun Cabinets
SECURALL Gun Cabinets
SECURALL Gun Cabinets
SECURALL Gun Cabinets
SECURALL Gun Cabinets

Problem

SECURALL needed a brand new website built from scratch as well as a complete branding campaign. The new site would not only need to be fresh and attractive but accurately capture the brand’s ethos and commitment to quality and customer service. What’s more, as the brand operates in such a niche space, the website would have to be built for conversion optimization and maximum findability and take visitors seamlessly along a buying journey that directly leads to conversions.

Solution

After a robust market landscape analysis and client discovery phase, we developed SECURALL’s branding and messaging and followed suit with a complementing modern, high-performance website built on a solid SEO-foundation and WooCommerce eCommerce platform. The result is a fresh, user-friendly website that captures the essence of the company’s philosophy and ensures SECURALL’s quality, American-made products are easily findable online. The customer journey is further enhanced through thoughtful UX design, which captures the company’s commitment to customer service. The buying process on the new SECURALL website is seamless and the entire customer experience from start to finish, a pleasure.

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