Pride of American Gun Cabinet Manufacturing Entrusts Catapult Revenue With Its First eCommerce Site.
dedicated sales channel
on mobile user experience
ways to purchase
SECURALL needed a brand new website built from scratch as well as a complete branding campaign. The new site would not only need to be fresh and attractive but accurately capture the brand’s ethos and commitment to quality and customer service. What’s more, as the brand operates in such a niche space, the website would have to be built for conversion optimization and maximum findability and take visitors seamlessly along a buying journey that directly leads to conversions.
After a robust market landscape analysis and client discovery phase, we developed SECURALL’s branding and messaging and followed suit with a complementing modern, high-performance website built on a solid SEO-foundation and WooCommerce eCommerce platform. The result is a fresh, user-friendly website that captures the essence of the company’s philosophy and ensures SECURALL’s quality, American-made products are easily findable online. The customer journey is further enhanced through thoughtful UX design, which captures the company’s commitment to customer service. The buying process on the new SECURALL website is seamless and the entire customer experience from start to finish, a pleasure.
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