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User Experience Evolution of a Great American Eyewear Maker
User Experience Evolution of a Great American Eyewear Maker

User Experience Evolution of a Great American Eyewear Maker

Europa Eyewear is a family-owned retailer and manufacturer of affordable, fashion-forward eyewear. In addition to its e-commerce operations, the company owns seven different eyewear brands represented at nearly every optometry store in the U.S. Its eyewear is also available in retail establishments abroad.

Results

Results
+25%
improvement in conversion rate
+49%
increase in targeted traffic from SEO
Innovative
order management system
Europa Eyewear
Europa Eyewear
Europa Eyewear
Europa Eyewear
Europa Eyewear

Challenges

Europa needed to build a high-performance e-commerce website for its US operations and ensure that its focus on both customers and its large network of optometrists were equally well-served.

Solutions

We designed a highly optimized, world-class e-commerce site rich in content, core functionality, imagery and more. The result is a seamless customer experience for choosing and purchasing the frames best suited to their needs. The website serves as the backbone for order placing and management used by more than 1,000 distributors around the U.S.
Can
Can't say enough good things about this team!

After getting a top-level introduction to Catapult Revenue’s capabilities, I scoped a major project with them that had been several years in the making. With any project of this scale and visibility, I wanted to make sure I was investing wisely; and I was frankly nervous about using an agency I had never worked with before. Their team really impressed me in the pitching process and even more so once they were awarded the project – making me feel as if the quality of the end product was as important to them as it was to me.

Every step of the way, they beat me to the punch in organization, timeliness, responsiveness, best practice auditing, etc. etc. I was amazed at how quickly they tuned into the specific business challenges we needed to address with the site and how nimble and solution-oriented they were throughout the planning and development phases.

I’m in the process of scoping another project now and plan to use them again and again. My experience was that good.”

— Amanda Shapiro, CMO

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