What Services Include PPC?
PPC stands for Pay-per-click. It is an internet advertising model used to drive traffic to websites. Unlike traditional marketing, the eCommerce business only pays when the ad is clicked. The aim of the pay-per-click advertising is to lead the user to the advertisers’’ website where they can complete a valuable action like purchasing a product or service.
As an e-commerce PPC agency, we help businesses increase sales and online orders with strategic PPC campaigns. Data-driven and cost-effective, our eCommerce PPC campaign management provides positive results for eCommerce businesses, improving their conversion rate and increasing their revenue.
Ecommerce PPC Audit
We’ll conduct a comprehensive audit of all your accounts, followed by complete market analysis and competitive research of your eCommerce areas and industry to find local competitors with a higher ad positioning and key phrase insights. We’ll review your current ads and provide recommendations based on their current performance. When it comes to analytics, we check that yours are properly configured to ensure the metrics we measure correlate with your KPIs. Lastly, we provide ready-to-implement solutions as part of our ongoing eCommerce PPC campaign management.
Data-Driven Content Marketing
Our eCommerce PPC service leverages the power of social media platforms, search engines like Google and Bing, as well the eCommerce platform Amazon. We’ll create campaigns based on data-backed research, using appropriate keywords, as well as selecting the right assets for each platform and target market to attract referrals and increase click-through rates.
We use a variety of eCommerce PPC tools to track the success of your campaigns and analyze where they can be improved. Our team monitors each campaign’s average ad position, click-through rate, cost-per-click, as well as leads, calls, and sales. We’ll also attribute revenue to each paid campaign to assess your ROI and monitor these metrics regularly.
PPC Campaign Management
Our eCommerce PPC campaign management entails managing and tweaking bids, monitoring key search queries, rolling out a/b testing, and account restructuring. Achieving the best results requires continuous development, testing, and reporting on your campaign performance. As an e-commerce PPC company, we provide custom reports detailing your growth metrics and revenue goals. Our team will constantly improve your advertisements until we unlock the right formula to keep your ROI high and spend low.
6 Reasons PPC is Extremely Beneficial to Your Business
Low Entry Barrier
Businesses that are just starting out often don’t have a huge marketing spend. Entering digital marketing via PPC is relatively easy as it requires less time, effort, and money. If managed correctly, PPC can offer smaller businesses a higher ROI when compared to other forms of marketing and add tremendous value to others who already have a larger marketing budget.
PPC is driven by data-backed strategies, and everything is measurable through analytical tools and conversion metrics. Campaigns can be optimized and can spend adjusted accordingly, meaning that if data reveals a campaign to be successful, spend can immediately be boosted. PPC offers businesses with a limited marketing budget a significant degree of control because they don’t pay for ad impressions or reach, only clicks.
Accurate Audience Targeting
Through A/B testing its possible to only target the most relevant audience, i.e. those who search for the same keywords in advertisements. When someone clicks on an advertisement, it is intentional and never coincidental, and proves they are further down the buyer’s funnel.
PPC advertising also provides greater control over advertising because marketers can choose when and where it appears, offering a wide range of influence on targeting an audience relevant to what a business offers. Once a business understands their target audience segments, they can optimize their campaigns to correlate with their audience’s online behavior.
Supplement Search Engine Optimization (SEO)
PPC campaigns help ecommerce businesses with their long term SEO strategies. A/B testing is a common PPC practice. It entails the process of comparing two variations of the same advertisement by testing the target audience’s response and concluding which of the two is most effective.
When done correctly, it shows which advertisements get the most interest both through clicks and impressions. These data points can help refine a marketing plan’s overall SEO strategy and point towards new possibilities.
Choose from Different Campaign and Goal Types
With PPC, there are various campaign types to choose from to promote products and businesses. Campaigns can be tailored to drive sales, gather leads, send traffic to eCommerce sites, create product and brand awareness, and fuel app downloads.
These campaign goals can be achieved through different advertisement types such as; search and display, social media, local service, Google shopping, Gmail sponsored promotions, and Instream ads, to name a few. With PPC, there are so many ways to promote brand awareness and increase leads.
It’s normal for some target audiences to leave eCommerce websites without taking action. PPC makes it possible to retarget these users and show them revised advertisements that may pique their interest. Being exposed to another advertisement gives eCommerce businesses another chance to convert leads into customers.
Retargeting is effective because users are already interested in the business’s products or services but might need more time to decide. It allows marketers to retarget advertisements that are specific to users, yielding higher conversion rates.
Full Conversion Tracking
Every aspect of pay-per-click advertising can be tracked and measured, which makes calculating ROI easy. When advertisements can be measured, they can be improved and optimized. PPC offers a wealth of valuable data like impressions, clicks, and conversion rates for each keyword.
They allow eCommerce businesses to understand exactly what their customers are looking for and what makes them most likely to convert at every stage of the buyer’s funnel. PPC provides instant results and feedback, so landing page copy, keywords, and visual assets can be constantly tweaked to reach the best results.