You finally decide to open up your eCommerce store. You’ve conducted extensive research and determined the best way to help your customers. After exhausting tons of money into marketing, your eCommerce just doesn’t sell. Not only that, but increasing customer retention has proven extremely difficult.
While you might think you’ve done your homework, take a look through these common eCommerce mistakes to find out why you’re losing customers.
From ineffective digital marketing to weak SEO, these fatal mistakes could mean the difference between a successful business and a failing one.
If someone asks what kind of people you sell to, what would you say? If you blank, that’s a serious problem: understanding what makes your target audience click is extremely important. If you market to the wrong one (or even worse, to everyone), you are wasting money and time. Even if your store receives a lot of traffic, how many of these users will convert? Likely little.
Before diving into eCommerce, understand your customer. What’s their problem? What do they like? These are characteristics that will help inform your marketing, and in turn, drive sales.
Digital marketing has become a buzzword in business, but what does it actually entail? Interconnected digital marketing includes marketing that features entirely virtual or online elements. It includes common strategies such as video marketing, email marketing, and social media marketing (SMM). You can also make use of more technical elements, such as Search Engine Optimization (SEO) and Pay Per Click (PPC) Advertising.
Clearly, there are a lot of moving parts within digital marketing, and are you taking advantage of these tools and optimizing your strategy?
Did you know 53% of mobile website visitors will leave if a webpage fails to load within three seconds? In a nutshell, technical SEO is all about website optimization to ensure search engines such as Google can understand it better, thus ranking it higher on search results. Considering the first page of Google search results takes in 71% of clicks, you need to figure out the best way to optimize your website to rank higher.
While having a fast-loading site does help, customers will leave if your web pages are too confusing and not user-friendly. User experience (UX) centers around how a consumer interacts with your website and product. To retain prospective customers, you have to make sure your website is easy to navigate and has accessible features.
From the kind of text that you use to the placement of buttons, everything matters here. Have your friends and family test out your website and ask them appropriate questions.
The importance of calls to action cannot be understated: they are the driving force behind the lead collection and driving sales. Although they are useful, you cannot throw too many in your customer’s face. Your website will appear way too sales-y, and users will leave. At the same time, having too little will drive your business under. After all, if you’re not making money, what’s the point?
Try balancing the number of call-to-action buttons you use on your website. They should be accessible but not unflattering.
As a whole, these elements can often overwhelm eCommerce business owners, especially first-time entrepreneurs. Consider hiring professionals such as the Catapult Revenue team to evaluate your business, ensuring you stop losing customers!
Yuriy oversees Catapult Revenue’s marketing team, ensuring all SEO, PPC, analytics and development work is executed with precision.
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