Wondering how you can create a successful online store for selling products in 2020? You have landed just at the right place as we will discuss how you can leverage the power of SEO on your Shopify eCommerce store. Or, if you are in the process of building your eCommerce site and are wondering which is the best platform for you, this post will address the ins and outs of SEO on Shopify stores.
What Is Shopify?
Shopify is an eCommerce platform that provides a complete solution to businesses looking to sell their products online. It was founded in 2006 by Tobi Lutke, a programmer, and entrepreneur who created the eCommerce platform for his own eCommerce operation selling snowboards. Shopify has gone on to become a leading eCommerce platform for all business sizes.
The Internet’s vast reach and smartphones connecting the world has helped us all become more connected. As a result, people are now able to easily search online to find the information and products they want.
This has opened a huge opportunity for retailers around the globe to sell their products online through eCommerce platforms. Using eCommerce platforms like Shopify, they not only can process orders efficiently but successfully draw the attention of online users. There are many examples of really attractive and user-friendly website designs for eCommerce stores.
Just creating an online store, however, doesn’t cut it. You will also have to spend time and effort optimizing your Shopify store for search engines so your potential customers can find you.
In this post, we are going to share a complete eCommerce SEO checklist for Shopify that you can follow to make your store search engine ready. So, without any further ado, let’s get started! Let’s explore Shopify SEO together.
Is Shopify a Good Platform For Your SEO Needs?
To figure out if Shopify is a good platform for your SEO needs, you will have to answer some of the questions below. Shopify, without a doubt, is a great eCommerce platform. But, does it provide enough accessibility to store owners and the marketing teams to execute their SEO strategies on the platform? This Shopify SEO checklist for eCommerce will help you find out. Shopify is a good platform to follow all the best practices of SEO.
How to Optimize Your Shopify Site Structure
Shopify does come with several SEO-friendly features that can help you structure your store in the best way possible. Most of the optimizations that you’ll carry out on your Shopify store will be to improve the shopping experience of the visitors and encourage them to stay on your website for a longer period of time.
The retention rate coupled with the longer periods of time spent on your site will improve your search engine rankings. One of the best ways to improve your site’s navigation is to avoid making it complex. A simple site structure will not only help your visitors find the product easily but will also help the search engines properly crawl and rank your website and the associated web pages.
Use the following site structure for all your Shopify stores:
It is important that your Shopify website is designed with users in mind. Therefore, you must make sure that your website has an “about us” page and also a “contact us” page so that search engines and visitors can trust your credibility. Also, we recommend create a sitemap.xml and add it to Google Search Console to be sure that Google will index all important pages of your Shopify store.
How to Improve the User Experience on your Shopify Store?
Improving the user experience on your Shopify store is fairly straight-forward. You must ensure that your site uploads fast, renders fast, easily and properly on all mobile devices, and has a responsive design. You must also make sure that the images used on the Shopify store are optimized for page speed.
Google gives more preference to websites that have fast, responsive themes. This is mainly because responsive themes are known to provide a better user experience. As we mentioned earlier, the smartphone penetration in the market is growing. Therefore, the ability of your Shopify store to load on any kind of screen size or mobile device is crucial to your business success.
Optimize Your Shopify Products Pages for Search Engine
Once you have a list of keywords that you want your Shopify store to rank for, you can start optimizing the different pages on the store with those keywords. You must take a top-down approach in order to optimize your Shopify Store. What we mean by that is you should optimize your homepage, main product collections, and top-selling product pages first. We recommend making detail keyword research at first.
These are the pages that are most profitable on your Shopify Store. Since they provide the best conversions, it is better that you take care of them before heading to other web pages on the website.
Optimize the web pages by making changes to the title tags and meta descriptions of categories and products. Do not forget to optimize the ALT text for all the product images.
Build Links to Your eCommerce Store on Shopify
The number of backlinks your eCommerce store has will also determine your search engine ranking. Search engines like Google want to provide value to their users. In order to provide value, they are always on the lookout for content that is appreciated and cited by other websites in the same niche.
In other words, your website needs to have backlinks from reputable websites or higher authority sites. You can get backlinks by asking the product manufacturers to provide your store a link on their websites. You can also reach out to influencers in your niche to create content around your products and also generate links back to your eCommerce Store.
Rank Higher on Google With Content Marketing
We hope by now you have everything in place in your Shopify store. Now we’ll get into content marketing.
Content marketing is the process of creating content for a website and then promoting that content on the Internet. It is the content on your website that people are interested in reading which can lead them to purchase products from your eCommerce website.
One of the best pieces creating of advice we provide e-commerce website owners is that they should be focused on original content creation. The content created should be geared towards answering the questions of the users and getting as many backlinks as possible.
Use the Best Shopify SEO Apps and Tools
In this section, we mention some of the best SEO tools that you can use for your Shopify SEO.
1. Plugin SEO
Plugin SEO is a great SEO tool that you can use to fix the page title and headings, meta descriptions, article structure, and other important issues automatically. it is a multilingual tool that constantly updates itself as search engines bring out new algorithms.
2. Smart SEO
Smart SEO works the best when it comes to generating relevant meta tags for all the products and collections on your Shopify store. Not just that we can also optimize the ALT tags for all the product images. Smart SEO does a great job to reduce the time you spent on optimizing your Shopify store for search engines.
3. SEO Image Optimizer
Change images are a huge part of your Shopify store. It is important that you optimize them for better Google image search. With the help of SEO Image Optimizer, you can quickly optimize the product images even if you don’t have any coding knowledge. You can use your target keywords in ALT tags for images.
Yoast is the most popular SEO tool for beginners who are constantly looking for improvements to their Shopify store. Yoast SEO checks in on all the pages and provides actionable recommendations. Using the tool you can make multiple edits with a single click. Not just that your SEO automatically updates itself with the latest Google algorithm.
Lastly, we are going to talk about the most popular SEO tools used by experts. SEMRush helps to check on your competitor’s top keywords, find out which keywords they are ranking for, and provides you with inside that you can implement and increase traffic on your Shopify store.
How We Do SEO Optimization For Our Clients on Shopify
At Catapult Revenue, our team of Shopify SEO experts designs SEO strategies tailored to the needs of an eCommerce store. Our team provides a data-driven, holistic approach geared towards scouring the top sales-driven search terms in your niche. Our mission is to improve your eCommerce store from the ground up.
Since all strategies and plans are data-driven, we are always looking at the stats and trends to ensure we’re moving in the right direction and stay up to date with all of Google’s new algorithms.
We are constantly looking for ways to optimize your website structure, page-tuning, and schema markup. We track the performance and progress of your eCommerce store at all times to ensure all new updates are implemented on your site in real-time.
The content on your website reflects your personality as a brand. Content optimization is crucial to your E-Commerce store success. When done right it will help you draw organic attention online. We give equal attention to product reviews, page speed, and off-site SEO optimization for your Shopify store. Contact us to get high-quality SEO services for your eCommerce store.