Many small to midsize businesses create eCommerce stores that look and function identical to their competitors. Often, however, this does not help businesses when it comes to increasing revenue and the number of site visitors and conversions in the long term.
This is why we highly recommend they use eCommerce platforms like Magento that provide solid options for customizations and also Search Engine Optimization (SEO).
In this post, we are going to dive into the world of Magento eCommerce and find out if it can really help you grow your online business in 2020.
What is Magento?
Magento is essentially an eCommerce platform that has been built to provide an open-source technology to online business owners seeking control over the look, content, and functionality of their online store. Magento is also designed in a user-friendly way that helps people who don’t have a technical background. The large Magento community is also why its customers are able to produce great results.
Is Magento Good for an eCommerce Store?
Absolutely! Magento can really help you create an eCommerce store that will draw the attention of your potential customers. First of all, it is very easy to install and has recently added additional layouts and plugins. It offers flexible eCommerce solutions as it is an open-source technology. Pricing on Magento is also affordable as it has effective, pocket-friendly plans.
Magento provides its customers with more than 50 payment gateways and also allows for discounts and promotions during checkout.
What Are The Principle Methods of Natively Improving SEO in Magento 2 Projects?
When it comes to optimizing your Magento store for search engines, you will have to make sure that you don’t end up disturbing the overall functionality of the store. This is why it is important that you follow the principal methods of natively improving SEO in Magento 2 projects. Here are the methods that you should apply to improve Eccomerce SEO in Magento.
1. Optimize Magento 2 Store URL
Most of the pages on an eCommerce store are based on template pages like homepage, product category, product detail, add to cart, and checkout page. These pages have different URLs as well. These URLs need to be optimized to make them look clean and represent where the customer is heading. It will significantly improve the user experience as it helps them navigate through the store. Not just that, it will also assist search engine crawlers as well.
2. Optimize Page Load Speed
We all know how impatient online users are. They will not wait for your website to load completely and then start working on it. They are looking for a seamless user experience on your eCommerce store, and your website load speed plays a huge role in that. Google factors-in the website load speed when it ranks websites on its search engine.
Google recommends all websites to have a loading time of 3 seconds or less. On Magento, you can optimize your page load speed by focusing on factors like cache, JS and CSS optimization, category and product page optimization, and more.
3. Avoid Duplicate Content
Search engines are becoming more and more sophisticated every passing day and this is because they want their users to get the most value out of their searches. This is why creating unique content has become a dominating trend across the Internet.
eCommerce store owners are doing their best to provide relevant content ensuring the content hasn’t been used anywhere else on the Internet. Google pushes down the websites that have duplicate or scarce content. On Magento, you can set up Canonical Tags that will help search engines know that the pages or content on your Magento store are not duplicate.
4. Optimize HTML Sitemap
When it comes to creating a sitemap for your Magento store, you will have options. You can create HTML or XML sitemap. Since both the sitemaps have the same information, we highly recommend you to create XML sitemaps as they are more capable of defining your sitemap with more details.
HTML sitemaps are also helpful, mostly to the search engine crawlers. They give your eCommerce store a second chance to get indexed by search engine crawlers if they encounter an issue with XML sitemaps. Magneto doesn’t provide an option to create sitemaps. So, you will have to use third-party apps to create a sitemap and implement them in your store.
5. Use HTTPS Instead of HTTP
Setting up an SSL (secure socket layer) on the Magento eCommerce store is crucial to your website’s success. Google wants the websites to be secured for the online users and an SSL is what enables them to do that. Having a secured website will increase your chances of getting ranked on search engines as it is an important SEO factor. Installing an SSL certificate on your Magento store will turn your HTTP website to HTTPS.
Is Magento Good for SEO?
Yes. Magento is jam-packed with resources and features that can boost your SEO and search rankings. Magento allows the users to optimize their eCommerce store for search engine and user experience by making changes to different key elements like:
- Navigation Links
- Page Titles
- Header Tags
- Canonical URLs
- Content Structure
- Website Loading Speed
How Do I Set Up Multiple Stores in Magento 2?
One of the many functionalities Magento 2 provides is setting up multiple stores. You can even manage these multiple stores from a single backend for convenience.
Let’s explore how you set up multiple stores on Magento 2.
Here are the steps involved in setting up multiple stores in Magento 2.
- Choose the store domain. You might be wanting to run multiple stores on the same domains or run different domains. You can do both on Magento 2.
- Then add the new store. You can do that by going to the Admin Panel and going to “All Stores” under “Stores Settings.” Then click on “Create Store” and choose the main website. Fill the name of the new store and select the root category for the store. Save the store to enable all the settings.
- Now add a default view to the stores. You can do that by choosing the “Create Store View” option and selecting the new store you have created. Now decide the new store view and type the name for it. You will then be able to enable or disable the view. Choose the right position for the view and click on “Save Store View.”
- Finally, you will have to set up the URL of the new store. You can do that by going to Configuration under Store Settings. Choose Web from the left navigation panel and click on “General” from the drop-down menu. Go to “Base URLs” and uncheck the “Use Website” checkbox. Insert the new store address next to the Base URL bar.
How Do We Perform SEO Optimization for Our Clients on Magento?
We have over a decade-long successful track record in eCommerce SEO optimization and extensive experience working with Magento to boost traffic and conversions for our clients. Connect with us to learn more about setting up a Magento eCommerce store and if it’s the right platform for your eCommerce business.