IGTV is an application that can be used alone or in tandem with Instagram. It allows eCommerce businesses to market their products online via video and lets viewers tap items they see in videos and complete their purchases through Instagram’s direct checkout feature or the business’ website.
Simply put, IGTV is Instagram’s alternative to YouTube, allowing eCommerce businesses to post longer videos and create channels. Stories are more informal pieces of content uploaded in the form of images or videos that disappear after 24 hours.
IGTV video content tends to be more polished and offers higher production quality than Stories. Once you’ve shot your video, you can upload it directly to the platform. Adding a “clickable link” to it will direct customers directly to your eCommerce website. Educational or how-to videos demonstrating product use, new product launches, and exclusive behind-the-scenes footage do well on IGTV.
Like TikTok, brand Instagram stories can drive engagement and value. According to Biteable, over 70% of Instagram users watch stories daily. In addition, their ephemeral nature allows eCommerce businesses to experiment freely using different content tactics, and quickly learn what works best with their target audience.
Instagram Stories have integrated functions that enable the following; asking questions, creating polls and quizzes which can be used for fun or research purposes, posting inspiring quotes, teasing upcoming releases, and sharing sales and special offers.
You can upload an image, video or create text adding music, GIFs, filters, and a “click-through” function that takes users directly to your eCommerce website. Stories can go viral as they are easily shared by other users, either through direct messaging or through their stories. Clever, humorous campaigns that leverage social media trends and influencers to make brand-related content often trend on the platform.
If you want to expand your eCommerce marketing strategy to Instagram and social media, then we can help. As a full-service eCommerce agency, we develop digital marketing strategies that drive traffic and increase leads. On average, our clients improve their ROI by 4.5 x. Find out how we can improve your Instagram presence and overall revenue by calling (312) 625-0447 or message us here.
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