The Importance of Images on an eCommerce Site
Visuals on an eCommerce site are essential in attracting your consumers to your products and ultimately convincing them to make a purchase. Small, blurry, or pixelated product images can result in lost sales.
Here are some tips to help you capture beautiful images for your eCommerce website.
Step 1: Consider Image Size
When consumers visit your website, they want the opportunity to view your products from a variety of angles and see product details. Make sure you’re finding the right balance between image quality and image size to help persuade your consumers to make a purchase. Doing so will also benefit your eCommerce SEO results.
You can also consider adding a zoom feature to your images to allow consumers to get a close-up look when they hover their mouse over the product image.
Step 2: Avoid Stock Photos
Why use photos that everyone online can access, too? Stock photos may seem like an easy and inexpensive shortcut to fill your site with images, but adding them can easily turn off customers. Stock photos come off as cheesy, impersonal, and they aren’t a good representation of your brand.
If your current website features stock photos, invest in changing them to personalized brand photos as soon as you can.
Step 3: Optimize Images for SEO
Take your visual efforts one step further and optimize them to help increase SEO. Doing so means you’ll reduce the image file size as much as possible without negatively impacting its quality.
Optimizing your website’s images can reduce page load speed, improve user experience, and ultimately improve SEO ranking.
The right curation of images for your site can have a lasting impact on your consumers. Having beautiful product images can help you overcome your competitors and convince your website visitors that you have products worth purchasing.
If you need assistance capturing and optimizing your eCommerce website images, you’re in the right place. Our team at Catapult Revenue will help you build a website that delivers tangible results and increases repeat purchases.
Reach out to schedule a completely free consultation and website assessment. Whether you hire us or not, we promise you’ll come away from the experience empowered with the knowledge to take your business to the next level.