The website structure for eCommerce websites is an integral factor for both humans and search engines crawling your site. If your site is structured in the right way, it can help both your SEO and UX efforts.
Make sure to maximize the impact of your website by organizing it in a strategic, effective way. We’ve compiled some helpful tips on how to do so.
Scannability refers to how easy navigation and content can be digested by the users only with a quick glance. When users are interacting with a website for the first time, they rarely read every word.
Rather, internet browsers typically gather the information they want within moments, so make sure to improve your website scanning if you haven’t already.
Google has openly said that page speed is an SEO ranking factor. Plus, the slower your website loads, the fewer pages Google has time to crawl with their allocated budget.
User experience is negatively impacted with a slow page load speed, too. Roughly 47 percent of consumers expect a web page to load in 2 seconds or less.
By using valuable keywords to your target consumers in the names of your site pages, you can help attract Google’s attention and make it clear the type of information that is present on your site.
Your website should be appealing to both Google and searchers. Here are some tips to improve the user experience on your site.
Include a menu that is concise and easy to navigate to help consumers get to the right pages in an effective way.
Adding in contextual links to other credible outside sources helps prove to your consumer (and to Google) that you aren’t trying to be an expert in all areas. Improving user experience in this way can help improve your ranks with Google, too.
Don’t steer your audience toward pages you don’t want them to see. Keep your website navigation updated and accurate to direct incoming traffic towards more beneficial pages.
With the right SEO strategies at your disposal, small businesses can lean on their websites to attract new customers and deliver a strong return on investment.
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