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Can a Poor Website Structure Kill Your SEO Results? 6 Things to Fix on Your eCommerce Store

Can a Poor Website Structure Kill Your SEO Results? 6 Things to Fix on Your eCommerce Store

What is a Good Website Structure for eCommerce?

The website structure for eCommerce websites is an integral factor for both humans and search engines crawling your site. If your site is structured in the right way, it can help both your SEO and UX efforts.

Make sure to maximize the impact of your website by organizing it in a strategic, effective way. We’ve compiled some helpful tips on how to do so.

website structure for ecommerce

SEO Requirements for eCommerce Website Structure

Make Your Website Structure Scannable

Scannability refers to how easily navigation and content can be digested by the users only with a quick glance. When users are interacting with a website for the first time, they rarely read every word.

Rather, internet browsers typically gather the information they want within moments, so make sure to improve your website scanning if you haven’t already.

Ensure Your Website is Fast

Google has openly said that page speed is an SEO ranking factor. Plus, the slower your website loads, the fewer pages Google has time to crawl with their allocated budget.

User experience is negatively impacted with a slow page load speed, too. Roughly 47 percent of consumers expect a web page to load in 2 seconds or less.

website speed test

Name Your Pages with Keywords

By using valuable keywords to your target consumers in the names of your site pages, you can help attract Google’s attention and make it clear the type of information that is present on your site.

What User Experience (UX) Needs Are There?

Your website should be appealing to both Google and searchers. Here are some tips to improve the user experience on your site.

Make a Main Menu with the Most Important Categories

scannable website structure

Include a menu that is concise and easy to navigate to help consumers get to the right pages in an effective way.

Add Contextual Links

Adding in contextual links to other credible outside sources helps prove to your consumer (and to Google) that you aren’t trying to be an expert in all areas. Improving user experience in this way can help improve your ranks with Google, too.

Delete Old Pages from Navigation

Don’t steer your audience toward pages you don’t want them to see. Keep your website navigation updated and accurate to direct incoming traffic towards more beneficial pages.


With the right SEO strategies at your disposal, small businesses can lean on their websites to attract new customers and deliver a strong return on investment.

If you’re looking for a team to help with your digital marketing needs, our knowledgeable team at Catapult Revenue is happy to help. Get started with a free consultation!

About the Author
Yuriy Skotarev

Yuriy Skotarev

Yuriy oversees Catapult Revenue’s marketing team, ensuring all SEO, PPC, analytics and development work is executed with precision.

Expert in: ecommerce marketing campaign ecommerce marketing strategy ecommerce marketing services marketing for ecommerce business ecommerce digital marketing agency ecommerce marketing digital marketing for ecommerce
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