SEO still works for eCommerce and eCommerce platforms. In fact, it’s a hugely important part of your digital marketing and sales strategy.
There are, however, some eCommerce SEO trends to know about along with plenty of rules to follow to ensure you’re making the best use of online search engines. Let’s take at the top 10 tips for improving your SEO strategy in 2021…which are, in reality, SEO trends in the pandemic time!
Page speed and technical SEO are just as important as ever, and here are three things to understand.
The quicker your page loads, the higher you’ll rank in search engines. It’s also key to ensuring a good experience for your customers.
More people are shopping on their smartphones and tablets than ever before, which is why Google and other search engines rank mobile-friendly websites higher. This is as important as ever in 2021.
Core web vitals are certain factors that impact your website’s user experience and which are used by search engines to determine your ranking. These factors determine your Google “page experience” score.
Improving your core web vitals will be important for 2021. This includes optimizing your server loading times, stabilizing loading, and improving the loading time of third-party scripts on your site.
In 2021, quality content that engages readers and customers will be more important than ever.
Ecommerce SEO content is still vital for ensuring your website or eCommerce store ranks high in relevant search rankings, but you simply cannot using SEO black hat techniques. These include hidden links and texts, keyword stuffing, or link schemes.
Your content should offer users real value.
Incorporating videos into your website – relevant videos, that is – are great for showing customers more detail about your products, but also for improving your search rankings.
Search engines like to see you use digital media, and customers expect it too!
Avoid stock images. These images are likely to be used on other websites, bumping down your search rankings. Always obtain your own photographs or other unique images on your website.
Keywords are a very important part of a search engine optimization strategy for eCommerce websites. Keywords research allows you to make sure, that you target the right areas on the internet and your SEO efforts don’t go to waste. Prioritizing the wrong keywords can result in loss of traffic for eCommerce sites.
Some firms prefer to focus only on short keywords. This is a mistake. Long-tail keywords are a good indicator of customers’ search intent — if a person looks for something specific they’re more likely to buy it, so don’t neglect your long-tail keywords.
There are three main ways to do keyword research for an e-commerce business. You can use different search engines to see the most popular results, do competitors’ research to know what they focus on, or use a wide array of keyword tools, that can help you with e-commerce SEO.
No matter what way you choose it is crucial to pay very close attention to this aspect of e-commerce SEO or all the time you’ve spent will be wasted.
Highlighting your strengths is great for SEO, and it also builds trust with customers.
If your customers love your product, why not ask them for testimonials? Including these unique testimonials show other customers that they can trust you, and helps improve your search engine rankings.
Structured data helps Google understand what each page on your eCommerce site is about.
This is a method of marking data on your web page so Google understands what it is, allowing them to include that information in rich snippets when people search for the information on your site. It also helps smart assistants provide the information directly to users upon request.
Just like testimonials for your company, individual product reviews show customers that they can trust you, and helps provide valuable information about each product on every individual product page. This is hugely valuable for increasing the ranking of individual product pages on search engine results pages.
Mixing your marketing channels can ensure traffic to your website is directed from multiple sources. Search engines like to see natural traffic to your website, with authentic traffic being directed from various social media channels, email marketing, and more.
These are just ten excellent ways that you can improve your SEO for eCommerce in 2021, and they all focus on the idea of improving customer experiences. Black hat SEO techniques no longer work, and when you improve user experience, you benefit your customers and improve your search engine rankings.
At Catapult Revenue, we have a team of highly experienced digital marketing experts who can help you diversify your marketing channels, highlight your strengths on your site, improve the quality of your web content, and even boost your page speed.
For more information and a consultation with one of our experts, call today on (312) 625-0447 or message us here.
Building a new high-performance website? Need a redesign or facelift? Tell us what you’re working on. We are sure we can help.
Once or twice a month. 100% goodness, 0% spam.
Increasing traffic or sales? Designing a new high-performance website or face-lifting an existing one? Strategic consulting? Tell us your needs. We're certain we will find the right solution.