If you have a business selling clothing for children – newborns, toddlers, young children and adolescents – you may be wondering how to help your eCommerce site stand out from the competition. Or, you may be wondering what sets apart quality children’s clothing websites from others out there.
In truth, you need to have a great product and great customer service. But without a high-performance website that’s built to convert customers and provide them with a positive user experience, your website won’t succeed.
With that said, let’s take a look at some of the best baby and children’s clothing websites online today.
The first website in our selection of the best websites for baby clothes is Baby Noomie. With its easy-to-browse website structure and adorable clothing options, Baby Noomie is a great shop for modern moms.
The website is full of fun, heartwarming photos of kids in Tea’s branded clothing. The website excels in connecting actively with social media.
The next great website for kids’ clothing is Livly. Although not SEO optimized, it has a lot of potential for it because of the good site speed and product structure – both things that Google loves.
Le Petit Kids uses minimalism to help focus customers on their products. Nothing distracting here — only the things a customer needs to know. Another useful feature is sophisticated filters for browsing kid’s clothing in a more concise way.
There’s a strong connection between the brand and its website and the business does an excellent job leveraging its customer testimonials section on the homepage.
The distinctive feature of this website for kids’ clothing is its size-filter divided by different ages. Other useful website features abound and are a great example of how to build a customer-focused site.
Another simple, elegant design and a customer-oriented blog make for a site where visitors will find all the information they might need to make the right buying decision.
This website for children’s clothing features a large assortment of products. If you want to have an effective online store, consider how this website organizes its products on the website and ensures they’re all accompanied by high-resolution photos, comprehensive descriptions and other useful information.
Miminoo is a great example of a user-friendly, well-designed website offering clothing for kids.
Carter’s has a lot of brand-recognition but its website is also colorful, fun and well organized. An informative drop-down menu and site feature that filters by size and by style add to the user-friendliness. The site also displays testimonials from happy customers.
Spearmint Love is another eCommerce store worth a look. In addition to the soothing design in creamy color tones, it features effective discount offers that help convert more visitors into actual buyers.
Primary is the next baby clothing website in our selection. Bright colors, lots of discount offerings, fun images are all eye-catching.
Gymboree website features discounts, the newest collections and seasonal clothing right on the homepage, making the buying decision very easy for its customers.
Joules is an example of an eCommerce clothing website that sells not only kids and baby clothes but also adult clothing. The attractive layout featuring boy’s and girl’s collections feature great photos and an option to filter by size, color and price, making it fun to buy clothing for your little ones.
Target is an eCommerce website that features everything from video games to household essentials. Why did it make it onto our top baby clothing websites list? Because their baby clothing category stands alone and can compete with well-known brands specializing in kid’s clothing only.
Pink Chicken is an eCommerce store offering clothing for kids and their moms. Designed in pink (yeah, it is Pink Chicken!), the website offers a great assortment of clothes and accessories filtered by type and size.
Mayoral is one more store that can be named one of the best eCommerce baby clothing websites. The baby essentials and gifts section is something that not every website offers. It includes towels, sleeping bags, memory books and many other wonderful accessories.
OEUF is an eCommerce website offering everything parents may want to buy for their babies from organic baby essentials to swim clothing.
Shade Critters is another website in our selection of the best baby clothing websites. It offers not only kid’s clothes but also adult clothing. The assortment and design will truly impress you.
Lilly and Sid is another example of the top eCommerce website for baby clothing with simple features that make the buying process seamless for customers.
Wheat’s website features great web design and a user-friendly interface, which are the main reasons we included it in our top website list.
Miki Miette is the last (but not the least) entry on our children’s eCommerce websites list. Soft colors, high-resolution images, and great assortment and user friendly-features engender buying confidence in the site’s visitors, converting them into customers.
We offered you our selection of the best eCommerce websites for kids’ clothing to provide an example of the type of web design and development, content and features your eCommerce website should emulate to be successful. If you’re inspired and want something like this for your own eCommerce store, contact us, and we will schedule a consultation to discuss all your needs. We’ll also be glad to provide a complimentary full marketing audit of your existing website (if you already have one) and help you learn where you can improve to maximize revenue!
Ivan is Catapult Revenue’s co-founder and production director, spearheading all of the agency’s design, development and digital marketing efforts.
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