Shopify product tags are descriptors assigned to specific elements to categorize various things like products, customer data, orders, blog posts, and transfers, for example. Shopify allows owners to create custom tags in specific sections of their store. They can be added to specific posts, removed, searched, filtered, and linked to multiple items or collections.
Shopify tags can help improve the organization of your business and enhance communication and marketing tactics. They are unique because as many as 250 tags can be added to a single product, allowing the product to surface in different customers’ searches.
Shopify tags aren’t utilized by search engines and don’t rank in Google SERPs. However, Shopify product tags can be used as keywords on your pages’ content and title tags, meta descriptions, and URLs. Shopify’s URL structure is rigid: you can only alter the last part, i.e., the slug, but this still has SEO benefits. Product page permalinks and applying optimized product taxonomy to your product page links can improve Shopify SEO.
Some Shopify themes list product tags on product pages, and they become page content crawled by Google. So if your tags are listed in the main product area, they will count towards the content on the page and impact your SERP ranking. Similarly, using product tags as a keyword in a page title and a Shopify meta-description can enhance SEO, so long there’s no keyword stuffing.
When it comes to Shopify tags, it’s advisable to tag products with terms or keywords you think your potential customers will search for. To get the most out of tagging for your customers, it’s important to do market research and tag according to function and physical attributes. For example, “Black, ceramic, serving dish.”
To optimize eCommerce websites, marketers use Shopify product tags in page content and product descriptions. This can boost SERP rankings so long as the product tags align with users’ queries and don’t appear more than 20 times. Even 20 different keywords in your tags should only comprise a small portion of the content on your pages, as most of the content should come from your product descriptions, page, and blog post content.
While not strictly page content, you can also optimize your Shopify meta descriptions with product tags. These are the small blurbs that appear underneath your websites on SERPs and provide information about your pages, usually a brief summary.
Your meta title tags on your Shopify site should also be SEO-friendly. Every page on your Shopify website should have a unique title tag that specifically describes what the page is about. For example, a Mid-century coffee table. While Shopify permits 70 characters per title tag, Google will only display the first 50-60 characters, so it’s best to keep characters below this.
Shopify product selections can be browsed by tag, and each tag receives a URL. For example: https://www.example.com/collections/[collection]/[tag]. The keywords in a URL need to be unique; otherwise, you may suffer a “duplicate content penalty.” Technically, it’s not a penalty; Google merely ignores copied URLs and doesn’t rank them at all.
Using ‘clean’ SEO-friendly URLs is encouraged by Google. Changing URLs that aren’t ranking is a good idea. However, it can affect the ‘social proof’ of a page because it resets the stats displayed on your social shares counter to zero. So, ideally, you want to get the URL structure correct when creating the page or uploading the product.
Even though product tags are only treated as content by search engines, they can help with SEO. Shopify product tags need to be used strategically alongside quality and unique content. Creating tags only takes a few minutes, but strong product descriptions are what will really improve Shopify SEO in the long term. We’re an eCommerce digital marketing agency specializing in website development on Shopify and an SEO strategy. Catapult Revenue can help you optimize your online store. Click here for a free consultation.
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