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SEO on WooCommerce: Here’s What You Need to Know (2020 Edition)

SEO on WooCommerce: Here’s What You Need to Know (2020 Edition)

Improving your search visibility should be your top priority when running an eCommerce store on WooCommerce.

The most successful eCommerce stores around the world invest heavily in Search Engine Optimization and reap measurable results from their SEO campaigns.

In this post, we are going to share some of the best ways to optimize your eCommerce store for search engines and increase the chances of your products showing up where they need to on search engine result pages (SERPs).

What is WooCommerce?

WooCommerce is essentially an open-source eCommerce platform that is built on WordPress. It is customizable from scratch and helps business owners create an eCommerce store that reflects their brand personality. It’s out-of-the-box eCommerce features are very popular and we highly recommend you check them out.

Is WooCommerce Good for an eCommerce Store?

Absolutely! WooCommerce is a versatile eCommerce platform that is free to use. It has a modern and clean interface that provides store owners with great user experience. The pre-installed payment gateways and total control of the checkout process can really help you keep things simple. You also leverage geo-location support on WooCommerce. It definitely deserves your attention if you are looking to create an eCommerce store.

Woocommerce Homepage

WooCommerce SEO: How to Make Your Products Show Up in Search

Your eCommerce store is not going to generate traffic and leads if you don’t optimize it for search engines. Running SEO campaigns for your eCommerce store will help make your website search engine ready and drive traffic towards your product pages. In the upcoming section, we will share some of the ways you can perform SEO for your eCommerce store on WooCommerce.

What Are Some WooCommerce Issues?

WooCommerce does its best to keep things simple for eCommerce store owners. However, there are a few issues that can pose a challenge while working with its eCommerce platform. Most of the issues on WooCommerce can be resolved by updating the plugins and themes being used. Also, the more plugins you have on your WooCommerce website, the more chances you have of encountering these hiccups.

1. Prioritize Keyword Research

Every SEO campaign starts with extensive keyword research. The keyword research should focus on what people are searching for to find the products (or information about them) you are selling on your eCommerce store.

Secondly, you must also figure out the keywords your competitors are using to optimize their eCommerce stores. Once you have a list of primary and secondary keywords, you, or your marketing agency, can then start optimizing your website to drive traffic from organic search directly to your eCommerce store.

Not just that, you will also want to create content around those primary and secondary keywords geared towards solving the problems of your target customers. This will increase the chances of your products being allocated a higher ranking by Google’s search engine result pages.

eCommerce SEO - Keyword Research

2. Perfect Your On-Page SEO

Another aspect of your eCommerce store that requires your unwavering attention is its on-page Search Engine Optimization.

On-page Search Engine Optimization refers to the changes you bring to the website to make it search engine friendly. You will have to start with optimizing all the meta tags on your webpage.

The content structure on your eCommerce Store should be well optimized by making sure all the header and title tags are well placed. Lastly, you will have to create a schema markup and robots.txt file to make sure your eCommerce store is easily crawlable by Google bots.

3. Optimize Your Site For Mobile

Google is constantly shifting towards a mobile-first ecosystem. Given the increasing penetration of mobile technology and the Internet across the globe, it only makes sense to optimize your eCommerce store for mobile users. We highly recommend optimizing your eCommerce Store for mobile by making the store responsive and easily accessible on all screens.

Since mobile technology is evolving at a fast pace, your developers should always be on the edge and ready to make changes to your eCommerce store to make it mobile-friendly. Make sure the functionalities that are available on the desktop are also easily accessible on a smaller screen. When it comes to optimizing your site for mobile, user experience should always be in the driver’s seat.

4. Optimize Site Speed

Your eCommerce store has to be optimized for speed. This is because the average attention span of online users is decreasing as we speak (or, read and write)! Because of this, you need to make sure that your website loads quickly so users are able to access the required information in the quickest time possible.

Google recommends that websites should be able to load completely within 3 seconds. Well, online users don’t want to wait for a website to load. They want a seamless user experience and if your website will not provide that, they will most probably go to your competitors’ website.

Having a slow website loading speed will increase the bounce rate of your website. And consequently, your Google search ranking will be adversely affected. To get your products ranked on the search engine result pages, you must make sure your website loads quickly and helps it improve its retention rate. To help assess your current website speed Google provides a handy speed test and scoring function on its site.

5. Use an App to Fill in the Gaps

As mentioned earlier, mobile technology is going to rule the day in the coming future. And mCommerce is expected to become as big as eCommerce. Therefore, it is important that your eCommerce store is able to be supplemented with a mobile app that helps close the gaps between eCommerce and mCommerce.

While creating a mobile-friendly eCommerce website will cut it for now, it will be challenging to truly compete in the future without a mobile app. Make sure you start working on creating a mobile app for your eCommerce store to provide similar or better functionalities and features to your existing and potential customer base.

6. Optimize Your Category and Product Pages

Category and Product Pages SEO Optimization

There are many ways to optimize your category in product pages. First and foremost, you will want to optimize the images that you have won the product features. The images are the first thing your customers see when they land on your eCommerce store.

The images should be consistent in style and size. The images should have a white background so that they look neat and clean and the category page of your eCommerce store should have easy-to-use searching functionalities.

The search function should be specific and intuitive for your customers. Next, make sure that you highlight all the special offers. Along with that, mention information like free shipping (for instance for items that have gone on sale) below the product image.

Couple all this with urgent calls to action and you will have a highly optimized category and product page for conversion.

7. Strategize Your Internal Linking

Internal linking for eCommerce stores is crucial for your business success. Internal linking enables your customers to find helpful content on your eCommerce store which increases the likelihood of making a sale.

Internal links are nothing but links that lead the customer from one page on your website to another page on your website.

You must strategize your internal linking to ensure that users are able to navigate your website and find increasingly engaging content. Secondly, you will want search engines to index the content on your eCommerce store and identify the correct theme of your content.

How We Do SEO Optimization for Our Clients on WooCommerce

We are eCommerce and SEO specialists with a successful track record helping our clients optimize their eCommerce stores on WooCommerce and all other platforms.

 Our SEO strategies leverage hard data and competitive landscape and market research coupled with more than a decade of experience learning the ins and outs of eCommerce SEO.  A big part of how we help our clients is by staying ahead of the curve of data trends and on top of Google’s latest algorithms. 

We also consistently engage in progress analysis to fine-tune our clients’ SEO and other digital marketing campaigns to ensure their success. As a result, we’ve helped boost traffic on our clients’ eCommerce websites by an average of 2.5 times and increased their transactions by an average of 55% as well.

If you’d like to know more about WooCommerce and whether its the right platform for your eCommerce store, give us a call or simply fill out our Contact Us form. We’ll share our honest insights and provide a marketing assessment absolutely free of charge.

About the Author
Yuriy Skotarev

Yuriy Skotarev

Yuriy oversees Catapult Revenue’s marketing team, ensuring all SEO, PPC, analytics and development work is executed with precision.

Expert in: ecommerce marketing campaign ecommerce marketing strategy ecommerce marketing services marketing for ecommerce business ecommerce digital marketing agency ecommerce marketing digital marketing for ecommerce
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