There are a lot of different eCommerce platforms, and starting your own store is easier than ever. But this is only half the story.
It’s not enough to just set up a website to have high eCommerce sales – you need to work on it, improve it. Sometimes it can be very hard to sell your product. Thankfully, there are a lot of eCommerce tools that can help you with that.
As we mentioned, it is not enough to have the store; you also need the right tools for it to work. But what do these eCommerce tools do for your store exactly? Well, they:
As you can see, such tools can help you to save both time and money, so you can focus on more important tasks to develop your eCommerce business further.
So, what tools are the most important in managing an eCommerce store? Here they are:
Now let’s take a closer look at them.
Google AdWords helps you maintain one of the most important parts of your eCommerce business – digital marketing. It can help you create campaigns that drive customers to your site or target specific audiences based on keywords, location, and more. Google Ads places your advertisement on a wide range of platforms: from the search engine to the non-search websites, mobile sites, and videos, so using it will always prove beneficial.
It can be tough to grab customers’ attention, so it is important to optimize your website. Readable provides one of the best tools for this type of work – Readability Score. It will help you improve the readability of your content, increase return on investment, and, as a result, improve your sales. And isn’t that the reason we use these tools?
Again – grabbing customers’ attention is the line between him buying your goods or leaving. While the text is important, visual presentation plays a high role too. And here is where Canva comes in. This program can help you create compelling graphics and images for your website and social media. Plus, it is easier to use than, for example, Photoshop, which makes it more desirable for some eCommerce businesses.
CRM, or Customer Relationship Manager, tools allow you to control interactions between your business and clients tightly. You can always see what interactions went well and what needs improvement. Maybe one of your items is broken? Maybe something on your site doesn’t work? These tools can help you manage all feedback, and they are usually can be synchronized with different Google Tools you may use.
Such tools include Zoho, Sap, Sugar, Nimble, and many more.
Google Search Console is a free tool that can help you monitor how google is listing your eCommerce business. It does not affect your position in search engines, but it provides a lot of useful information to help you understand what needs improvement. Tools GSC provides can either ensure Google has access to your content or make discovery easier.
We love SEO (Search Engine Optimization). We talk a lot about SEO. And there is one simple reason behind it – SEO is probably THE most important thing if you want to grow your business. To work with SEO well, you need some helpful tools. Such SEO tools as SEMrush and Moz can offer you different metrics for your site, recommendations regarding optimization, notify you of errors, and much more.
What is measured is managed, and Google Analytics is one of the best tools for measuring the behavior of your eCommerce store. It’s Google’s flagship tool for all your needs, from monitoring sales and conversions, showing how visitors use your store to how they find you and what you can do to improve their visit. You can fine-tune your strategy and focus on the most important parts of your eCommerce business.
Chatbots are everywhere, and no store can live without them. They are essential tools for customer service, and JivoChat is one of the best in that regard.
You can talk live with customers, and they, in turn, can get help as soon as they ask. Also, conversations started in Jive can be continued on Facebook after the customers leave your store.
We talked about SEO; we talked about metrics and analytics. Do you know what is one of the best tools to boost your positions in the search engine? Blog. And what is one of the best platforms to create your own blog? WordPress. The blog will help you connect with new audiences and find new customers. WordPress provides one of the most versatile and accessible tools for creating your own website. It also has WooCommerce, which you can use to create an eCommerce shop.
If you want to grow your business you need to work on it. But it doesn’t mean you can’t make this work easier. That’s where these tools come in. They are a useful instrument, that can help you improve in no time if used correctly. If you want to learn more, have any questions about how to work with these tools, increase eCommerce sales in general, want to know some useful tips and tricks for your eCommerce business growth, or need the help of a professional, contact us. We here at Comrade are always happy to help you out.
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