An eCommerce website is a necessary gateway to help businesses showcase their products and connect with consumers, but how long does it take to build a site?
What Do You Really Need to Set Up an eCommerce Platform?
Rushing into building an eCommerce platform will only hurt you in the long run. Fast, cookie-cutter solutions typically don’t work well for most mid-size eCommerce platforms.
Many moving parts go into making your products come to life through your website. High-quality product photos, descriptions, site design, payment processing, database synchronization, and company information are only a few examples of what needs to be on your site.
Choosing the Right eCommerce Platform
To choose the right eCommerce platform on which to build your site, you’ll want to factor in your business’s specific needs, including scalability. Consider how large your inventory list is and the type of platform that is a good fit for your budget.
Magento is a fantastic option also, offering businesses high levels of customization and impressive scalability features.
Of course, there are many platforms on which you can build your site. It’s about finding what works best for your specific business.
Plan Your Resources
Speaking of budget, you may be wondering how much it really costs to build your site on an eCommerce platform. Factor in your business’s size, how many features you want to tailor, your expected traffic, and so much more.
Engaging, user-friendly websites are an investment worth making. The average cost is different for every business, and the most important aspect is finding a digital marketing agency dedicated to your business’s long-term growth and success.
Prepare Media & Site Information
Ideally, you’ll have all of your product images, information, and other relevant media files ready to use before you start building your website. This will help reduce any lag time between building your site and officially launching it to the public, ultimately saving you money.
Factor In Your Overall Marketing Budget
Not only do you need to build your custom eCommerce website, but you’ll want to save some of your marketing budgets to promote it, too. Both SEO and PPC campaigns can drive relevant traffic to your site for a well-rounded online presence.
With so many moving parts and factors in play when building your eCommerce website, it is a process that takes time. Stay patient, and you’ll end up with a beautiful, user-friendly website that will help scale your business in the most efficient, meaningful way possible.
If you’re looking for a digital marketing team committed to helping you surpass your business goals, reach out to us at Catapult Revenue. We’ll start by assessing your current website and digital marketing landscape and provide thoughtful recommendations on how to grow your business, whether you hire us or not. Simple as that.
Get started by requesting a free consultation today. We’d love to hear from you.