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December’s Google Core Update: What Does It Mean for eCommerce?

December’s Google Core Update: What Does It Mean for eCommerce?

What Is Google’s Core Update?

Multiple times per year, Google announces core updates or updates to its search engine algorithm. Google gave us an early Christmas present on Dec. 3rd of this year when they announced another wave of changes.

Many eCommerce sites are experiencing both positive and negative changes in website traffic and overall conversions due to the most recent update. How is your eCommerce business handling the changes? Read on to learn more.

google core update organic traffic changes

How to Analyze the Effects of Google’s Core Update on Your eCommerce Site

Check Keyword Position on the SERP

You’ll want to determine how your keyword movements have shifted as a result of the update. If you see a large surge or decline in keyword movement on the search engine results page, you may want to tailor your digital marketing strategy accordingly.

google core update keyword positions changes

Check Organic Traffic

Organic traffic, or traffic that comes from a search engine, can help you determine if Google’s most recent core update has impacted your eCommerce site. Significant increases or decreases in traffic should be factored into your strategy moving forward.

Check the Indexing

Your eCommerce’s indexing refers to how your site stores and organizes content. If your pages have been indexed properly, they may appear in Google’s search results. To check on your site, enter “site” before your URL. For example, type in “” to see how it is indexed. If no pages appear, consider a new digital marketing strategy.

What to Do If You Notice Changes

Ask Your SEO Agency About Actions They’re Taking

Your SEO agency should be committed to making changes to your website due to Google’s updates. Google advises that businesses fix any SEO issues as a starting point.

Check Your Link-Building Strategy

Help improve the chances of your website being found by implementing a strong link-building strategy. Both internal and external linking on your eCommerce site can help Google understand what pages are important and yield attention.

backlinks overview

Focus on Creating High-Quality Content

Content is an integral part of your eCommerce site’s SEO rankings. Make sure your website houses relevant, high-quality content that is beneficial to your customers.

What Actions Should You Take If There Are No Changes in Results?

Each Google update impacts businesses differently. If you weren’t impacted this time, that doesn’t mean that your eCommerce site won’t be impacted in the future.

The bottom line? Make sure to stay on top of SEO best practices to keep your business visible on Google’s SERP.


If you’re looking for a digital marketing agency committed to staying on top of evolving strategies and Google core updates, look no further than Catapult Revenue. Please take advantage of our free marketing assessment to get started!

About the Author
Yuriy Skotarev

Yuriy Skotarev

Yuriy oversees Catapult Revenue’s marketing team, ensuring all SEO, PPC, analytics and development work is executed with precision.

Expert in: ecommerce marketing campaign ecommerce marketing strategy ecommerce marketing services marketing for ecommerce business ecommerce digital marketing agency ecommerce marketing digital marketing for ecommerce
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