Multiple times per year, Google announces core updates or updates to its search engine algorithm. Google gave us an early Christmas present on Dec. 3rd of this year when they announced another wave of changes.
Many eCommerce sites are experiencing both positive and negative changes in website traffic and overall conversions due to the most recent update. How is your eCommerce business handling the changes? As eCommerce SEO experts, we notice all changes in search engine algorithms and we are ready to share with you our conclusions. Read on to learn more.
You’ll want to determine how your keyword movements have shifted as a result of the update. If you see a large surge or decline in keyword movement on the search engine results page, you may want to tailor your digital marketing strategy accordingly.
Organic traffic, or traffic that comes from a search engine, can help you determine if Google’s most recent core update has impacted your eCommerce site. Significant increases or decreases in traffic should be factored into your strategy moving forward.
Your eCommerce’s indexing refers to how your site stores and organizes content. If your pages have been indexed properly, they may appear in Google’s search results. To check on your site, enter “site” before your URL. For example, type in “site:yourdomain.com” to see how it is indexed. If no pages appear, consider a new digital marketing strategy.
Your SEO agency should be committed to making changes to your website due to Google’s updates. Google advises that businesses fix any SEO issues as a starting point.
Help improve the chances of your website being found by implementing a strong link-building strategy. Both internal and external linking on your eCommerce site can help Google understand what pages are important and yield attention.
Content is an integral part of your eCommerce site’s SEO rankings. Make sure your website houses relevant, high-quality content that is beneficial to your customers.
Each Google update impacts businesses differently. If you weren’t impacted this time, that doesn’t mean that your eCommerce site won’t be impacted in the future.
The bottom line? Make sure to stay on top of SEO best practices to keep your business visible on Google’s SERP.
If you’re looking for a digital marketing agency committed to staying on top of evolving strategies and Google core updates, look no further than Catapult Revenue. Please take advantage of our free marketing assessment to get started!
Learn about your current digital footprint and how your website is truly performing with a full marketing audit. We’ll uncover missed eCommerce digital marketing opportunities and provide a growth strategy to ramp up revenue.
It’s so good, thank you, I had no idea, just checked our organic traffic, and it’s actually increased in December, now I know why!
What analytics do you use to check backlinks and links?
Hi Pete. There are many tools to analyze backlinks. We usually use Ahrefs, SemRush, and Google Search Console which is free to use.
So what exactly changed in the Google algorithm?
Hi, Lewis. Even if we could answer that question, it probably wouldn’t be accurate, because Google doesn’t disclose its algorithm. We think it is important to stick to white hat SEO techniques to avoid risks.
Seems like my site is not indexing, do you have any idea why could it be?
Hi, Leonie. In fact, there is no one reason why the site is not indexed. First, we recommend that you check your robots.txt file and also connect the Google Search Console for analysis.
SEO seems so difficult to manage
Hi Emil. You are partly right, so doing SEO by yourself is extremely difficult to get results.
Once or twice a month. 100% goodness, 0% spam.
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