The eCommerce Competition Is Fierce
eCommerce revenues are expected to grow by 5.4 trillion US dollars in 2022, which provides a lot of hope for those new to the online arena. While it’s true that the future of business is online, the eCommerce space remains exceptionally competitive. Currently, there are an estimated 12-24 million eCommerce sites across the world.
Suppose you’re considering opening an eCommerce store. In that case, you will need to do a substantial amount of market research to know how viable your proposition is and how best to position your product in what may already be an oversaturated market.
Investment in Digital Marketing Is Vital
Nowadays, digital marketing is virtually a prerequisite for eCommerce success. You will need a strategic marketing plan based on analytics gathered from your target audience’s online behavior.
Everything from your eCommerce website’s copy to your pay-per-click advertising must be SEO-friendly to drive more traffic to your site and rank higher on search engines. After all, there’s no point in having an eCommerce website that no one knows about.
Being online provides eCommerce businesses with an incredible amount of insightful data that can be used to target their ideal customers effectively. However, time and money have to be spent to do so effectively. In the long run, it’s easier to hire those who have the experience to fast-track the process and boost your sales.
Choose the Right eCommerce Platform
From Shopify to Magento and WooCommerce, there are various exciting and user-friendly platforms to choose from. These platforms come with plug-ins for the easy integration of online shopping and marketing services.
The best way to decide on an eCommerce platform that works best for you is to compare each one. Draw comparisons between their front and backends, dashboards, merchant views, and plug-in capabilities. Don’t be fooled by lower prices; your eCommerce store may need more than what a simple or limited plan can offer.
Don’t Forget About Your eCommerce Blog!
70% of people would rather get information from a blog post than a professional advertisement. Blogs are content marketing gold. They provide customers with valuable information while building an eCommerce business’s online visibility and brand credibility.
Posting regular blog posts is important as social media algorithms tend to favor consistency. If you post high-quality content regularly and your audience engages with it, the social media platform is more likely to show your posts at the tops of follower’s feeds.
Three Simple Letters: S and E, and O — SEO
We’re constantly speaking about Search Engine Optimization, and we know we sound like a stuck record, but the truth is that the strength of your SEO dictates your eCommerce success. SEO determines how well your eCommerce website ranks on Google and other search engines. It would be best if you always aimed to rank as high as possible in organic searches as this will improve visibility and click-through rates.
Don’t Isolate Yourself From Other eCommerce Businesses
Just because the marketplace is competitive doesn’t mean you can’t forge relationships along the way. Reaching out to other eCommerce businesses online and in-person can offer valuable learning insights and digital marketing opportunities. You might even be able to improve your off-page SEO by blogging about each other’s products.
On average, it takes businesses between 18-24 months to become profitable, especially if you’re starting a new eCommerce business that doesn’t already have a brick-and-mortar store. You will need time to gather insights from analytics and tweak website and marketing strategies. Don’t be too hard on yourself when you’re starting. The key is to lay the right foundation, so you’re ready to scale when the time is right.
Growing an eCommerce business can be tough. So, it is always a good idea to seek help from professionals. Catapult Revenue is a full-service eCommerce agency. To find out how we can help you build the ideal eCommerce platform or create a lead-generating marketing plan for you, click here.