(312) 625-0447 Let’s talk
Invaluable eCommerce Resources
Share THIS ARTICLE
7 Things to Know BEFORE You Start an eCommerce Business

7 Things to Know BEFORE You Start an eCommerce Business

The eCommerce Competition Is Fierce

eCommerce revenues are expected to grow by 5.4 trillion US dollars in 2022, which provides a lot of hope for those new to the online arena. While it’s true that the future of business is online, the eCommerce space remains exceptionally competitive. Currently, there are an estimated 12-24 million eCommerce sites across the world.

Suppose you’re considering opening an eCommerce store. In that case, you will need to do a substantial amount of market research to know how viable your proposition is and how best to position your product in what may already be an oversaturated market.

Investment in Digital Marketing Is Vital

Nowadays, digital marketing is virtually a prerequisite for eCommerce success. You will need a strategic marketing plan based on analytics gathered from your target audience’s online behavior.

Everything from your eCommerce website’s copy to your pay-per-click advertising must be SEO-friendly to drive more traffic to your site and rank higher on search engines. After all, there’s no point in having an eCommerce website that no one knows about.

Being online provides eCommerce businesses with an incredible amount of insightful data that can be used to target their ideal customers effectively. However, time and money have to be spent to do so effectively. In the long run, it’s easier to hire those who have the experience to fast-track the process and boost your sales.

Choose the Right eCommerce Platform

Ecommerce Platform

From Shopify to Magento and WooCommerce, there are various exciting and user-friendly platforms to choose from. These platforms come with plug-ins for the easy integration of online shopping and marketing services.

The best way to decide on an eCommerce platform that works best for you is to compare each one. Draw comparisons between their front and backends, dashboards, merchant views, and plug-in capabilities. Don’t be fooled by lower prices; your eCommerce store may need more than what a simple or limited plan can offer.

Don’t Forget About Your eCommerce Blog!

70% of people would rather get information from a blog post than a professional advertisement. Blogs are content marketing gold. They provide customers with valuable information while building an eCommerce business’s online visibility and brand credibility.

Posting regular blog posts is important as social media algorithms tend to favor consistency. If you post high-quality content regularly and your audience engages with it, the social media platform is more likely to show your posts at the tops of follower’s feeds.

Three Simple Letters: S and E, and O — SEO

Seo for Ecommerce

We’re constantly speaking about Search Engine Optimization, and we know we sound like a stuck record, but the truth is that the strength of your SEO dictates your eCommerce success. SEO determines how well your eCommerce website ranks on Google and other search engines. It would be best if you always aimed to rank as high as possible in organic searches as this will improve visibility and click-through rates.

Don’t Isolate Yourself From Other eCommerce Businesses

Just because the marketplace is competitive doesn’t mean you can’t forge relationships along the way. Reaching out to other eCommerce businesses online and in-person can offer valuable learning insights and digital marketing opportunities. You might even be able to improve your off-page SEO by blogging about each other’s products.

Be Patient

Steps for Ecommerce Strategy

On average, it takes businesses between 18-24 months to become profitable, especially if you’re starting a new eCommerce business that doesn’t already have a brick-and-mortar store. You will need time to gather insights from analytics and tweak website and marketing strategies. Don’t be too hard on yourself when you’re starting. The key is to lay the right foundation, so you’re ready to scale when the time is right.

    Request a Complimentary Marketing Audit
    Name
    Email*
    Description

    Growing an eCommerce business can be tough. So, it is always a good idea to seek help from professionals. Catapult Revenue is a full-service eCommerce agency. To find out how we can help you build the ideal eCommerce platform or create a lead-generating marketing plan for you, click here.

     

    About the Author
    Ivan Vislavskiy

    Ivan Vislavskiy

    Ivan is Catapult Revenue’s co-founder and production director, spearheading all of the agency’s design, development and digital marketing efforts.

    Expert in: Strategy ecommerce website design ecommerce website development digital marketing for ecommerce
    guest
    0 Comments
    Inline Feedbacks
    View all comments

    More Stories

    3 of June, 2021 Posted by Sasha Berson
    6 of January, 2021 Posted by Ivan Vislavskiy
    6 of January, 2021 Posted by Ivan Vislavskiy
    12 of November, 2020 Posted by Sasha Berson
    What do you need help with?

    What do you need help with?

    Increasing traffic or sales? Designing a new high-performance website or face-lifting an existing one? Strategic consulting? Tell us your needs. We're certain we will find the right solution.

    Let's Talk