American Tent Manufacturer Realizes Its Full eCommerce Potential With Redesigned Website, Enhanced Digital Marketing Campaign
American Tent Manufacturer Realizes Its Full eCommerce Potential With Redesigned Website, Enhanced Digital Marketing Campaign

American Tent Manufacturer Realizes Its Full eCommerce Potential With Redesigned Website, Enhanced Digital Marketing Campaign

American Tent is a fast growing commercial tent manufacturer and supplier with eCommerce operations selling to three primary audiences: event rental companies, businesses requiring tent expansion/capabilities, and consumers.

Results

Results
Our team created a new eCommerce module that benefits customers with an intuitive shopping experience and a seamless transaction process.
110%
Increase in SEO traffic
25%
Improvement in conversion rate
20%
Improved cost per lead from PPC
American Tent
American Tent
American Tent
American Tent
American Tent

Challenge

American Tent’s previous eCommerce store required proper branding application, as well as enhanced user-centric information architecture and user experience. Due to these shortcomings, prior to enlisting us, American Tent underutilized its eCommerce capabilities altogether, thereby losing valuable revenue to its competitors.

Solution

In addition to a high-performance website redesign replete with mobile optimization and proper branding application, our team implemented digital marketing services to increase American Tent’s sales and establish its website as a digital hub for tent-related information across the entire world wide web. Our digital marketing specialists helped this eCommerce business increase sales through facilitating cross-selling, enhancing website SEO and reducing the company’s operations costs.
There
There's no such thing as "good enough" for Catapult Revenue

Where to even begin? American Tent worked with Catapult Revenue initially for our new website and then for digital marketing. If you want to be pushed to the very limit of what your company is capable of–and then see that you can actually do so much more, the tough lovers at Catapult Revenue are for you. They look at all aspects of your brand with unsentimental eyes, calmly evaluate the state of your business, and then develop a plan that will get results. And it’s not just a plan: It’s a multi-strategy approach. When you work with Catapult Revenue, you get one or two people who are your account managers and then what feels like an army of behind the scenes workers who seem to be superhumanly passionate about things like SEO, aesthetics, content, and UX. There’s no such thing as “good enough” for Catapult Revenue, so if you’re looking to take a more passive role in the development of your business/brand/website, find a “good enough” agency. If you want your site running at its peak potential, hire Catapult revenue. You will undoubtedly run the gamut of emotions throughout your journey with them–from annoyance to admiration to wondering who is working for who. It’s all in aid of your company being the best it can be. And it’s totally worth it.

Elizabeth Paulson, Chief Marketing Officer
— Elizabeth Paulson, Chief Marketing Officer

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