Founded in 1833 Prestigious American Eyewear Manufacturer Gets a True 21st Century eCommerce Website With Catapult Revenue
Founded in 1833 Prestigious American Eyewear Manufacturer Gets a True 21st Century eCommerce Website With Catapult Revenue

Founded in 1833 Prestigious American Eyewear Manufacturer Gets a True 21st Century eCommerce Website With Catapult Revenue

American Optical is a well-respected manufacturer of high quality eyewear with a long and storied history outfitting the nation’s upper echelons, including American presidents, NASA astronauts and world-renowned pilots, with the most advanced optical wear available. Founded in 1833, the brand focuses on highly customizable options for its customers and prides itself on using sophisticated manufacturing processes and advanced technology in the craftsmanship of all its products.

Results

Results
First
dedicated sales channel
Focus
on mobile user experience
Innovative
ways to purchase
American Optical
American Optical
American Optical
American Optical
American Optical
American Optical

Problem

American Optical had a previously designed website that was outdated and failed to accurately convey the high cache of the brand as well as allow it to properly compete in the luxury optical market space. As a result, the company required an entirely new website built from scratch, using the most sophisticated design elements available.

Solution

After a thorough website audit and full discovery phase, we began our design process, implementing robust UX (user experience features) and most importantly, highly detailed custom functionality features to allow customers to fully customize their orders. As a part of this project, we developed a sophisticated integration system so AO could seamlessly manage its orders, shipping, inventory and order-customizations with its back office. The result is a clean, modern website with a myriad dynamic features like virtual try-on mode, product specifications via a special hover-over feature, and even a virtual filter to test the brand’s advanced polarized lenses.

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